![]() Larger sponsors can have more personalized and more valuable forms of thanks, such as the ideas below. All of those methods are standard and, I think, should be included for just about every sponsor regardless. Always consider how much the sponsor is doing for you and scale your thanks appropriately.Ī small sponsor that is only giving your organization a small amount of money or support is going to receive something simple, like the example thank-you post on your social media, a logo on your website, and a logo in your brochures. ![]() It’s more of a way to adjust all of the subsequent ideas to suit whatever your sponsor has done for you. This first one isn’t so much a specific way to thank your sponsors. Scale Acknowledgements Based on Sponsorship Level Create Dedicated Sponsor Landing Pages 1. Rather than posting the minimum low-effort acknowledgement, here are some ideas of ways to truly thank your sponsors.ġ0. If you’re the one thanking your sponsors, you need to remember the purpose of thanking your sponsors is both to promote them and to attract more. If you’re sponsoring an event, is that the kind of acknowledgement you want? It doesn’t catch the eye, it’s not interesting, it’s not inspiring, and it doesn’t make other companies want to join you in sponsorship. Often, these companies also simply post a photo of a logo on Facebook or Twitter with a “Thanks BusinessName for sponsoring our event!” Websites often do the same thing, sometimes as a form of social proof on landing pages, and sometimes on a general “thank you” page for their sponsors and partners. My own community quarterly magazine repeatedly publishes sponsored logos that are almost unreadable. Brochures have a display of pixilated jpgs of logos, crunched down or blown up beyond their intended dimensions and looking all the worse for it. Events have stages with logos tiled on the background, or banners plastered on every available surface. How many times have you encountered the Logo Wall? You see them all over the place.
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